HODLR & CO · you're here
Where this began — Cloud Consulting Sweden AB →
Solo advisor & investor

Build. Advise. Invest.

35 years in the industry, from mainframe in the 90s to exascale AI. Still curious. On my own terms.

HODLR & CO advises when the direction matters and the timing is right, and invests in what's worth keeping. Self-funded, self-decided. Building happens over at hanga.dev, funded and held by HODLR & CO.

01
Build.

Software projects at hanga.dev — funded and held here.

02
Advisory.

Pattern recognition, market positioning, API strategy.

03
Invest.

What survives Build gets held. Long term.

01 / Build

Building happens at hanga.dev.

Software, daily, plan or no plan. Wearable, mobile, web, micro SaaS. Some ship, some stall, some are still being worked through — that's what building actually looks like. Hanga is funded and held by HODLR & CO, but runs on its own terms.

Visit hanga.dev →
02 / Advisory

Patterns are hard to unsee.

Watch an architecture fail at scale once, or watch a market window close because the timing was slightly off, and the conversation changes. Advisory is pattern recognition put to use: imperfect, honest, genuinely trying to help.

The pattern I keep advising toward: open APIs are everywhere now, government datasets, financial rails, civic data, mobility feeds, weather grids, and the value isn't in any single source. It's in combining them around one specific user in ways no single dataset can.

Right now that combination looks most promising in automotive, weather, civic data, finance, sports, hospitality, and developer tools, and in two places: the Nordics, for clean data infrastructure and digital trust, and Southeast Asia, for mobile-first adoption and verticals still waiting for decent software. Data doesn't respect geography though. Produce anywhere, deliver anywhere.

03 / Invest

HODLR portfolio. HODLR terms.

Every project starts in Build, gets funded and run entirely in-house, and stays there once it's worth keeping. No external investors, no outside opinions on what to build or when to exit. HODLR chooses the markets, the timing, and the terms.

The name means something. HODLR is the solo default: one operator, one set of decisions. & CO shows up when others are genuinely involved. Not a formality. A signal.

Available, not attached.
I get to make the pick, not because the door's closed, but because I don't need it open. Consultant, advisor, sounding board, whatever's useful. Engagements start through existing relationships, not cold outreach.

If you've read this far and something clicked, you probably already know if there's a conversation worth having. Or not!